"It's a very rich universe… It's a very broad and very elastic brand, in terms of opportunities." In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe," Kreiz said. The product lines of Barbie is a very broad brand. "Barbie, as a brand, has many different iterations. Mattel CEO Ynon Kriez told Variety ahead of the release of the movie that its success could open the door to numerous sequels and spinoffs. With a total of $162 million, it had the largest opening weekend at the US box office in 2023 and the largest opening weekend ever for a female director. While Mattel hoped the "Barbie" movie would be successful, its level of success is almost unprecedented. Margot Robbie as Barbie in a dance scene in the "Barbie" movie. Account icon An icon in the shape of a person's head and shoulders.
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